By Kevin Kapaun
Dissatisfied with the bitter
drek from the corner greasy spoon,
customers flocked to coffee shops
in pursuit of a better cup of
coffee. And they found it! High
gas prices are curtailing driving
so they need to get that great cup
of coffee at home.
No longer satisfied with the
"canned coffee" of yesteryear,
increasingly coffee lovers are
discovering they can satisfy their
passion at home - without paying
Starbucks prices! $4.00 for a
cup-a-joe can quickly rack up the
monthly credit card bill.
Remember the mantra of "high
yield" promoted by canned coffee
companies in the 1950s? It has
taken a back seat to "high
quality" by today's gourmet
specialty coffee roasters.
These micro-roasters do what
the big companies can't (or
won't); provide the freshest
roasted, highest quality coffee
beans possible. It is common to
find coffee on grocery store
shelves over 6 months old.
Shortening the time from roaster
to your cup is usually a
micro-roaster's mission. The
impact of freshness in the cup is
astonishing.
Vietnam has
quickly emerged
as the world's third-largest
coffee producer, behind only
Brazil and Colombia. Vietnam has
no minimum export grades, produces low-quality robusta beans and
exports some of the world's most
impure coffee.
In coffee, "there are two kinds
of off tastes," says Kenneth
David, author, coffee taster and
industry consultant. One is a
"compost" taste, and the other is
"old shoes in the back of the
closet," he says. "Vietnamese
robusta combines both."
If specialty roasters aren't
using low quality beans�guess who
is! Large commercial coffee
companies are well known to use
lower-grade coffee beans.
Specialty-grade arabica coffee
beans are the highest grade of all
coffee.
Consumers are also climbing on
the coffee equipment bandwagon.
The production and sales of
state-of-the-art, professional
quality brewing devices for the
home continue to climb. Many older
consumer coffee makers brew at
around 170�. This is to low to
properly extract the flavor
producing oils. Newer,
professional quality models brew
at the optimum 190 to 200 degrees.
Yet, confusion exists for the
average consumer how to create the
perfect cup at home. Although the
pursuit may be as much art as it
is science, some basic tips will
help:
- Use the freshest roasted,
highest quality coffee beans
available
- Store coffee beans in an
airtight container at room
temperature
- Burr grind the coffee beans
immediately before brewing
- Use the correct grind
coarseness to match the speed of
your brewing device
- Use good tasting filtered
water
- Serve brewed coffee
immediately
Most specialty roasters will be
glad to answer your questions
about equipment and help match
your taste preferences to the wide
variety of specialty coffee beans
available worldwide.
The investment in quality
equipment and quality beans can
help you find relief from
month-end credit card shock and
fulfill your coffee passions at
home.
Kenneth Davids is author of
many coffee-related books.
He can be reached at
CoffeeReview.com.
Kevin Kapaun is a specialty
roaster and a member of the
Specialty Coffee Association of
America. He can be reached at
SpecialtyJava.com or
1.888.586.JAVA.