"Great coffee does not happen by accident."

Use Fresh Roasted Specialty Grade Coffee Beans
  • Use fresh roasted coffee beans. It's similar to getting fresh vegetables from your farmer's market.

  • Unlike wine - roasted coffee beans do not improve with age!

  • Specialty grade coffee beans are the highest grade level, even higher than premium grade!

  • Large, well-known commercial brands, regularly use cheap low-grade coffee beans to increase profits.

Use Fresh Ground Coffee
  • We recommend grinding immediately before brewing. It produces the best cup of coffee. Although we offer grinding, buy whole bean if you can.

  • Use a burr grinder - it provides a consistent grind and produces a better grind to allow optimal extraction of the flavor and oils.

  • Use a coarser grind for slower brew cycles - and finer for faster brew cycles.

Fresh Brew Your Coffee Properly
  • Use fresh, clean water - bad water makes bad coffee. An activated charcoal water filter is sufficient. Use soft water for espresso. Distilled water can leave coffee tasting flat.

  • The ideal drip brew cycle is 4 - 5 minutes. Brew at 195 to 205 Fahrenheit - it produces the best extraction.

  • Brew espresso at 200+- Fahrenheit. Pull espresso shots for 22 to 26 seconds.

  • Most older consumer coffee machines brew too cold - below 170 degrees.

  • Many newer models brew in the desired temperature range.

  • Never use a percolator - they boil and over-extract making bitter coffee!

  • Use 1 to 2 tablespoons of coffee for 8 oz. of water - adjust for taste.

Enjoy The Sensory Experience
  • Fresh roasted - fresh ground - fresh brewed coffee will be a rewarding experience - savor it.

  • It is best to drink fresh brewed coffee immediately.

  • Contemplate the nuances of each cup - wine lovers will relate!

  • Avoid using Styrofoam or plastic cups - they can leach offensive tastes.

  • Use pre-warmed, ceramic, glass or china to serve - keeping your cup warm.

  • To extend freshness, use a pre-heated stainless steel or insulated thermos.  

Store Coffee Beans Properly
  • Store coffee beans for up to a month in an airtight container at room temperature - ceramic or glass is best.

  • Do not store coffee beans in refrigerator - moving back and forth causes condensation and will degrade coffee.

  • If you have more than a 1 month supply on hand, you can freeze some in an airtight container - then restock your airtight countertop container and keep at room temperature. Never grind frozen beans.

Keep Your Equipment Clean
  • This includes coffee grinders, brew baskets, spray heads, decanters, etc.

  • Over time, coffee oils form a residue on the surfaces of these components that will affect every batch of coffee it touches.

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