Colombian is just starting to market and sell its coffee by region and finca, as opposed to just the Colombian Mountain Grown label. Colombia was a latecomer to the micro-region vintage model of coffee marketing. If you drink coffee, you already have tried Colombian.
Colombian coffees are well balanced, medium bodied, and bright. They are the most highly marketed coffees in the world. A lot of Colombian coffee, however, is not that truly special. On the other hand, a lot is praise-worthy. The task is to search out the exceptional among the merely decent cups.