If you’re developing or expanding your private label coffee line, now is the time to choose products that not only perform on the shelf but also stand for something meaningful.

By selecting from our Fair Trade Certified™ coffee offerings, your brand gains more than just great-tasting, high-quality beans—you gain a powerful value story that today’s conscious buyers actively seek out.

✅ Why Fair Trade Certified Coffee Matters for Your Brand

According to a Fair Trade USA’s 2024 Business Case report:

• 65% of U.S. consumers recognize the Fair Trade Certified seal

• 78% trust the seal as a signal of ethical sourcing and transparency

• 40% of shoppers are willing to pay up to 20% more for Fair Trade Certified products

  Business Case for Fair Trade

In a marketplace where differentiation matters, Fair Trade certification is a revenue-driving brand advantage, not just a feel-good label.

📈 Give Your Private Label a Strong Selling Story

When you choose our Fair Trade Certified wholesale options for your private label:

• 🏷 Instant trust — Third-party certification signals authenticity and ethical sourcing

• 💬 Powerful marketing language — Showcase your brand’s commitment to people and planet

• 🌱 Impact consumers care about — Funds from Fair Trade sales directly support farming communities with projects like education access, reforestation efforts, and rural infrastructure improvements (see case examples on pages 9–11 of the brief)

  Business Case for Fair Trade

• 🤝 Partnership positioning — Join leading names like Costco, Target, Whole Foods, and Keurig Dr Pepper who already leverage Fair Trade USA partnerships for consumer trust and retail momentum (page 18)

  Business Case for Fair Trade

🎯 Perfect for:

✔ Retailers building values-based private label programs
✔ Influencers or lifestyle brands launching coffee lines
✔ Hospitality groups seeking ethical sourcing differentiation
✔ Specialty food brands wanting to stand out on Amazon or retail shelves

🚀 Ready to Launch With Ease

Whether you’re just getting started or scaling your brand, our team makes it seamless to develop your own branded packaging, fully compliant with Fair Trade USA seal use guidelines. You will also be able to register your brand with Fair Trade USA at no charge.

👉 Let’s create something meaningful—and marketable—together.
Message us to explore Fair Trade Certified private label offerings today.